Vegan dishes and vegan cooking are definitely a ‘thing’ these days. The plant-based diet is a philosophy I’ve heard described in at least two very succinct ways:
- Never eat anything that has a mother
- Never eat anything with eyes that see
This is all well and fine. Eating less meat is better for our health, better for the planet’s health, and definitely better for the health of the animals who won’t be factory farmed for our dinner plates.
With that said, a few weeks ago I saw a sign as I walked by a vegan restaurant that I’m STILL laughing about. It’s a lovely new spot, the pictures of the dishes all look delicious, and a slogan declares Go Vegan and Save the World.
Then I read the next sign.
Taste the Vegan Heartbeat
This sign is wrong on so many levels that I hardly know where to begin…. Maybe we should all go back to those first rules of the vegan philosophy and add a third one.
3. Never eat anything that has a heartbeat
But I wish them luck, – and a smarter advertising campaign. Bon Appetit!
NOTES: Text ©2022 Jadi Campbell. This post is for foodies, language lovers, and anyone with a sense of humor!
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